DIARY: Turkey of the week - DDB Sydney/McDonald's

Francesca Newland is unimpressed by McDonald's current TV campaign by DDB Sydney: "This work is all over the place. It shows how McDonald's isn't sure what it should stand for in the new century. Having occupied the creative high ground for so long, it's a real shame to see it fall to these depths. With BBH now doing credible work for KFC, McDonald's needs to act fast to build a new positioning."

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