Francesca Newland does not believe that Delaney Lund Knox Warren & Partners' campaign for WH Smith will do much to help the retailer out of its current gloom: "The use of talking worms as a branding device was always going to be tricky to execute. The result is something that looks like a maggot at worst and the grub from I'm A Celebrity ... Get Me Out Of Here! at best. I just don't believe that it's a strong enough idea to persuade shoppers to shun Asda for WH Smith."
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).