"Imagine a really bad 'a woman walks into a bar' joke - you know, the kind your mildly sexist uncle would tell. Now imagine that in televisual form and you've got this ad. Quite how five men would mistake a woman asking for 'five brothers' at a bar for some kind of invitation for a menage a six, I don't know. Not to mention the extremely un-imaginative strapline: 'The pear cider called Brothers.' Lame."
Kate Nettleton won't be ordering five Brothers after watching the new ad for Brothers Cider by Driven: