Diary: Turkey of the week - Euro RSCG Dublin/Magners

Kate Nettleton is disappointed by the new Magners ad from Euro RSCG Dublin:

"It's just a rehash of a load of old footage, with a new soundtrack of a dubbed-on drab Irishman plonked on. It shows a lack of creative thought for a brand that needs to start coming up with new ideas. We all know it's not just students who drink Magners any more, it's posh thirtysomethings from Clapham who have decking in their gardens. The ad pales into insignificance compared with other Irish drinks advertised around St Patrick's Day."