Diary: Turkey of the Week - Euro RSCG Life/Nicotinell

Larissa Bannister is almost driven back to smoking by Euro RSCG Life's "motorcyclist" spot for Nicotinell:

"This just looks like an excuse to get a glamorous brunette into an ad without any thought as to whether it's relevant. I really can't see how a model roaring up and down city streets astride a motorbike is going to encourage anyone to give up the fags. But leaving the minor issue of effectiveness aside, this ad is truly dreadful - it looks tacky and makes Nicorette's giant cigarette ads look ground-breaking."


Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).