"How does any agency launch Tombola's 'Big 50' game? Obviously by sticking a cheesy Nicholas Parsons lookalike on a beach and asking him to sign for a box delivered by a postman wading out of the sea. A particularly bad idea in the midst of a postal strike. Weird, and not very wonderful - let's just hope that Tombola's spots for its Emmerdale sponsorship aren't quite so dire."
Ian Darby has "bingo-ing mad" after seeing Euro RSCG's latest tombola.co.uk TV spot: