DIARY: Turkey of the week - FCB France/SC Johnson's Glade air fresher

Mark Sweney's delicate wee nose is put firmly out of joint by FCB France's TV commercial for SC Johnson's Glade air freshener: "This spot reminds me of one of those ridiculous badly dubbed foreign movies. Clearly, it has been made for an Asian market and 'tailored' for air in the UK. Spots like this are a perfect example of how not to talk to your global audience." Have you seen worse? E-mail turkeys.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).