DIARY: Turkey of the week - Heye & Partners and DDB Chicago/McDonald's

Toby Huntington thinks Heye & Partners and DDB Chicago's "I'm loving it" campaign for McDonald's rings false: "I just can't make a connection between the healthy, active lifestyles portrayed in the ads and a bag of greasy fries. And having the TV ad breaks as saturated with the annoying 'I'm loving it' rap as a McDonald's burger is with fat doesn't help." Know a worse ad? E-mail turkeys.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).