"I quite liked Beattie McGuinness Bungay's work for Confused.com but apparently it wasn't working so Confused took the business back in-house. The result is a feeble mess of an ad that combines an irritating whistling soundtrack with comments from equally annoying people. If Confused is trying to aggravate potential customers into becoming aware of its brand, then this ad will work. Me, I'm off to see the meerkat."
Ian Darby doesn't know which way to turn after viewing the latest Confused.com spot: