Diary: Turkey of the Week - JWT Germany/Mazda 6

Larissa Bannister cringes every time she sees JWT Germany's ad for the Mazda 6 series:

"Even by Mazda's standards, this is truly terrible. A supposedly good-looking man drives into a golf club in his new sports car, prompting an over-acted double-take from a passing grey-haired golfer. He tees off wildly into some trees, but his ball bounces off a few cars before the Mazda bonnet opens and fires his shot straight into the hole. I thought car ads had moved on from the idea that driving a sports car made you cool."


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