Emma Barns bristles at the ad for Sunsilk shampoo by JWT Paris: "A girl is ridiculed by new colleagues on account of her afro but they accept her after she uses Sunsilk. The message that a product can make people like you doesn't wash well, especially when it doesn't seem to do anything dramatic." Seen worse? E-mail firstname.lastname@example.org.
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Behavioural economics is defined as: human understanding for business advantage.
By cultivating a clubbable culture, agencies are ostracising talented introverts, writes Andy Jex, the executive creative director at Saatchi & Saatchi London.