"I don't even know where to begin with this. For a start, it would be nice to see an FMCG ad break the mould for a change by seeing the dad doing the cooking or having a female chef. This spot makes me cringe every time I see it. The acting is atrocious and, to top it off, it's followed by an unoriginal 'embarrassing mum' dance routine to an annoying song."
Sara Kimberley recoils in horror every time she is unfortunate enough to witness the Colman's "season and shake" monstrosity of an ad by Karmarama: