DIARY: Turkey of the week - Kenco Rappor

Jenny Watts winces when she sees the Kenco Rappor "Caveman

spot from J. Walter Thompson: "While I'm in the ideal target audience for this brand, this spot irritates the hell out of me. It may urge us to 'be real', but the way this neurotic woman whines on, is it any surprise she can't get a man to hang around?"


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).