DIARY: Turkey of the week - Laird & Partners'/Gap

Glen Mutel is irritated by Laird & Partners' celebrity missive for Gap: "You've got Madonna. You've got Missy Elliot. What do you do with them? No-one seems to know. Celebrity endorsements don't work when the celebs in question are made to look and sound ridiculous." Seen worse? E-mail your suggestions to turkeys.campaign@haynet.com.


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).