Diary: Turkey of the week - Landmark Mayo Communications/Zirtec

Emma Barns turns her nose up at Landmark Mayo Communications' latest ad for Zirtec: "I can't see how making hayfever entertaining, with lots of fake sneezing miraculously cured by popping a pill, intermingled with one of the worst jingles ever, is going to resonate with the masses. Summer sniffles are bad enough without ad drivel too." Seen worse? E-mail turkeys.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).