Diary: Turkey of the Week - Leo Burnett/Daz

Claire Billings is completely bemused by Leo Burnett's greyhound ad for Daz:

"Apart from the fact that the soap opera rip-off idea is older than I am, the jokes are lame - 'looks like a washout' one man says, when talking about his greyhound's chances of winning a race - and the story makes absolutely no sense. Why would a hare washed in Daz make a dog run faster? The attempt at establishing a link between cleanliness and dogs fails miserably and the entire ad feels irrelevant."

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