DIARY: Turkey of the week - Leo Burnett/McDonald's

Glen Mutel despairs of Leo Burnett's McDonald's ad: "The customers came in two by two, hurrah? What juvenile, patronising rubbish - I know that promotional campaigns have to be turned around quickly, but this smacks of desperation. I can only assume that whoever created this howler left it until the last minute and wrote it on the bus to work."

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