DIARY: Turkey of the week - Leo Burnett/McDonald's

Rachel Gardner is unimpressed by Leo Burnett's ad for McDonald's starring the England rugby captain Lawrence Dallaglio: "Yet again a sportsman delivers a wooden performance, which is neither funny nor does anything to improve the credentials of the brand. Dallaglio should stick to what he knows best." Seen worse? E-mail turkeys.campaign@haynet.com.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).