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Diary: Turkey of the Week - Leo Burnett Milan/Fiat's Punto

Justin Marshall is baffled by the point of Fiat's Punto spot by Leo Burnett Milan:

Diary: Turkey of the Week - Leo Burnett Milan/Fiat's Punto

"There doesn't seem to be any attempt at extolling the virtues of the car in question. Instead, we are subjected to a series of statements as to why we should ignore the marque's rivals based on lame wordplay. For example: 'These are the minis, fiestas, polos we love' - cue appropriately lame scenarios, such as girls in mini skirts and people partying, each time cutting back to shots of the Punto, which we are then only supposed to 'like'."

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