Diary: Turkey of the Week - Leo Burnett/Nutri-Grain

Larissa Bannister is left cold every time she sees Leo Burnett's "Anglers" ad for Nutri-Grain bars:

"The two fisherwomen in this ad are as annoying as each other for different reasons. There's the dappy, pretty one who thinks the bars are made in a magic box (otherwise known as an oven) and the unattractive Northern one in fingerless gloves whose cry of 'oats, Michelle' just makes me cringe. Stereotyping women is never a good idea, particularly for a product that's trying to appeal to a broad audience."

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