Diary: Turkey of the Week - Leo Burnett Toronto/Samsung's LCD high-definition TV

Ian Darby is amazed Leo Burnett Toronto's latest ad for Samsung's LCD high-definition TV ever got made:

"It's the fact the televisions look so beautiful that makes this ad so unforgivable. The whole scenario is ridiculous: a young man trades his World Cup tickets for his boss' Samsung TV, then invites his friends around to watch it. The fact that he's wearing a terrible jacket and tie to watch the match, and the cheesy voiceover ('now your friends think you're a genius') add to the dated feel of the spot."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).