Diary: Turkey of the week - Leo Burnett Turin/Fiat

Ian Darby feels let down by Leo Burnett Turin's latest Fiat TV ad for its Sedici model:

"This ad starts promisingly with a baby pissing all over its father's face, but then degenerates into a series of desperate, cliched images of a family enjoying various degrees of adventure. The final scene of the father rescuing a child's toy bear from a raging torrent is especially ridiculous. It seems, with this one, that there was an idea and even some humour in there, but then they just gave up."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).