DIARY: Turkey of the week - Leo Burnett's/Always

A pre-menstrual Lucy Aitken is very irritated by Leo Burnett's latest work for Always: "The tagline about Always speaking your body's language suggests that Procter & Gamble is hugely knowledgeable about women during their time of the month. But when this is interpreted as a girl falling all over the place in a train carriage and giggling her head off, you wonder what kind of language they're on about."


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