Diary: Turkey of the week - Lowe London/Electrolux

James Hamilton won't be buying a new oven after watching Lowe London's spot for Electrolux:

"Don't expect to see this one on the agency's end-of-year reel. The story - attractive couple ponce about in the kitchen before being put in the rude mood by the sexy lines of their new cooker - is bad. The fact that the action is narrated by an oven, which lapses into rhyming couplets, makes this truly awful. To paraphrase Marks & Spencer, this isn't just a turkey, it's a hand-reared, organic, free-range Norfolk gobbler."

Topics