"Another day, another ad that treats viewers like they have just been lobotomised. I understand that it's hard to communicate a complex message in 30 seconds without dumbing it down but this is patronising. The women in this spot are made to wear bracelets with bells on to show them how much they move during the day. I'd say treating women like a bunch of lepers or, indeed, idiots is hardly going to endear them to the brand."
Pat Brock is insulted by the new Lowe & Partners global Sure ad: