Diary: Turkey of the Week - Lowe/Sure

Kate Nettleton can't help but feel the latest Sure ad fares poorly in the "robots in ads" category:

"Lowe had some tough acts to follow, namely the Citroen ads, the Honda robot and not to mention Smash Martians, but there just isn't any pay-off with this robot character. 'Bloke ponces around futuristic apartment and flicks robot with towel', basically sums up the rather boring creation. Oh well, at least it's not quite as bad as DDB's Philishave erotic robot shower scene. That takes some beating."