DIARY: Turkey of the week - M&C Saatchi/NatWest

John Tylee thinks M&C Saatchi's latest NatWest TV spot smacks of desperation: "Harassed inner-city GP slumps into a taxi to receive a cabbie's 'prescription' for happy banking. Apparently when you ring your NatWest branch, they'll actually put you through. Er, so that's it, is it?Not much of a USP or surefire way of bringing down your blood pressure." Seen worse? E-mail turkeys.campaign @haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).