DIARY: Turkey of the week - McCann-Erickson/Action Energy

Francesca Newland gags every time she sees McCann-Erickson's spot for Action Energy: "I don't gag out of squeamishness either. It's just such an awful ad. The idea of bleeding office equipment really jars. The gore factor makes you expect a charity for human or animal suffering, but when it reveals that it's actually for saving energy by turning off your photocopier, you feel let down." Seen worse? E-mail turkeys.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).