Diary: Turkey of the week - McCann-Erickson/Yop yogurt drink

Jeremy Lee does not like McCann-Erickson's spot for Yop yogurt drink: "The creative execution manages to be as vapid as the 'insight' from which it is derived - apparently, teenagers have different sleeping patterns from everyone else because they start going to bed later. What a revelation." Seen worse? E-mail turkeys.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).