Diary: Turkey of the week - McCann-Erickson/Yop yogurt drink

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Jeremy Lee does not like McCann-Erickson's spot for Yop yogurt drink: "The creative execution manages to be as vapid as the 'insight' from which it is derived - apparently, teenagers have different sleeping patterns from everyone else because they start going to bed later. What a revelation." Seen worse? E-mail turkeys.campaign@haynet.com.

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