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Diary: Turkey of the week - Momentum/Oxford Stationery

John Tylee can't even award a pass mark to Momentum's TV commercial for Oxford Stationery: "How do you advertise notebooks to students? No easy task, but surely somebody could have come up with something a bit more original than the fact that you can write phone numbers in them and use both sides of the paper. Robin Wight used to talk of 'interrogating the product until it confesses its strengths'. This product looks like it had no more than a cursory questioning."

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