"The cause (planting hedges) is a good one. The joke is a very, very, very bad one. Because of the hedge fund analogy, the ad actually looks like it's for a hedge fund, but not in a clever 'ooh, isn't that cunning?' way, but in an 'ooh, isn't that hedge fund ad crap?' way. 'Oh, God, it's actually for Stella.'"
Noel Bussey knows that recreating the glory days of Stella is practically impossible but is astonished by the poor poster campaign from Mother that's blighting England's streets at the moment: