On the other hand, Caroline Marshall loathes the Nivea Deo Compact spot by FCB Hamburg: "I suspect, from its appearance in Adwatch, that this brand could be heading for an IPA Effectiveness Award, but imagine two planks in conversation and you have some idea of the storyline and acting on offer here. I hope for the sake of the people of Hamburg that this ad was for export only."
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).