"The ad opens with a student type posing the question that if we can put a man on the moon, can't we create a car that doesn't make a mess? The agency obviously decided it couldn't illustrate the answer and so BP's pledge pops up on screen. It's going to invest in an 'Energy Biosciences Institute' to make more 'biofuels'. This would obviously come as a great relief to every viewer if they understood what it all meant."
Emma Barns is uninspired by Ogilvy & Mather's attempt to make BP look like a green company: