DIARY: Turkey of the week - Partners BBDH/Bmi

Lucy Aitken wants nothing more to do with Partners BDDH's first work for Bmi: "Partners should be applauded for distancing Bmi from traditional, stuffy airline advertising and the budget airline look. But the animated birds are a weird creative realisation of a sensible strategy. The birds are reminiscent of a 70s Eastern European cartoon, so hardly scream out to the target audience of 'savvy travellers'."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).