"A guy prevents his girlfriend from jumping on a plane and leaving him by producing a rubbery, synthetic-tasting, low-fat yoghurty thing. But far from giving the misguided fellow a slap around the chops, the silly girl throws her arms around him, telling him: 'Of course I'll stay, you big lump.' What situation could be further from reality? It's totally ridiculous and embarrassing to watch."
Emma Barns despairs of Publicis' television commercial for Go Ahead cereal bars: