DIARY: Turkey of the week - Publicis/Renault Megane

Glen Mutel is absolutely dumbfounded by Publicis' execution for the Renault Megane: "This commercial has possibly the most contrived USP I think I have ever come across. What does this car have to do with these grinding arses? I'm still not sure that I know. Then again, the fact that 99 per cent of the arses belong to women might well hold the key to the ad."


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).