Diary: Turkey of the Week - Rainey Kelly Campbell Roalfe/Y&R - Palmolive Soft and Gentle deodorant

Rainey Kelly Campbell Roalfe/Y&R's offering for Palmolive Soft and Gentle deodorant infuriates Kate Nettleton:

"No amount of 'mood-enhancing fragrances' would stop me losing the plot if some suit in a bar spilled ice-cream down my top. For some reason, these flowery smells and floral graphics leave the insipid woman grinning like a Cheshire cat even after being showered by water from a nearby puddle. Surely by that point, any woman would be reaching for a stiff drink, not her deodorant!"


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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).