DIARY: Turkey of the week - Saatchi & Saatchi Frankfurt's T-Mobile

Ian Darby thinks Saatchi & Saatchi Frankfurt's T-Mobile campaign is guilty of the assumption that the corporate benefits of globalisation will also bring consumer benefits: "Get more

screams the copy. More what? My One2One phone already works outside the UK. The dismal TV spot featuring a German rock band also fails to say anything."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).