DIARY: Turkey of the week - Somerfield

Francesca Newland thinks McCann-Erickson's television spot for Somerfield is really lame: "What strange mind came up with a synchronised swimmer diving into a pool to demonstrate the speed of a supermarket chain's checkouts. It's a false claim anyway, which niggles."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).