DIARY: Turkey of the week - Sony Ericsson

Matthew Cowen was confused by Bartle Bogle Hegarty's launch campaign for Sony Ericsson:

"I spent the entire ad under the assumption that I was being sold a new breed of washing detergent or powerball, and wondering why the green liquid was assuming such a bizarre array of shapes. Needless to say I was completely nonplussed when I found I was supposed to be gasping at some new handset."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).