Diary: Turkey of the week - Soul/Tresemme

Rachel Gardner is unimpressed by Soul's ad for Tresemme: "This really has an air of desperation about it - Ricardo from The Salon wrestles with a woman before snatching the supermarket's shampoo stock. It would have been better to stick to shots of women swishing their hair." Seen worse? E-mail turkeys.campaign@haynet.com.


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).