Camilla Palmer worries that no-one will bother going to Specsavers at all after seeing its latest ad, produced in-house: "Every time I see this terrible spot, I have to remind myself that somewhere there really is a client that bought it and creatives who dreamt it up. The two remote-controlled sloth puppets look and sound rubbish and the message gets completely lost. Utterly dreadful."
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Consumers are so well-informed by their online research they no longer feel a need to visit car showrooms, which is a problem for Audi.
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).