Diary: Turkey of the Week - St Luke/Strongbow

Noel Bussey has been questioning his own sanity after repeat viewings of St Luke's latest TV commercial for Strongbow:

"What do the ads mean? What are you supposed to think? What is the connection between a mobile phone ringtone and cider? Why is the voice at the end of the ad so deep it sounds like it should be in a trailer for an action movie starring Tom Cruise? The only question I can give a definite answer to is: 'Do I want to drink Strongbow?' And the answer is: 'No - bring on the Magners.'"

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).