Diary: Turkey of the week - StrawberryFrog's/Douwe Egbert's Cafe Switch

James Hamilton is astounded at StrawberryFrog's ad for Douwe Egbert's Cafe Switch:

"Cafe Switch is a couple of those miniature milk pots Sellotaped together and filled with some kind of coffee. The company clearly isn't very excited about its innovation and its agency patently couldn't be bothered with a strategy, as the insight the pair have decided to hang the launch on is that it's fun to squeeze. No mention of taste, aroma, quality or ease-of-use. No, Cafe Switch is the drink you and your thumbs will love."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).