Diary: Turkey of the week - Tapsa/Kia

Kevin Johns has some questions for the Spanish agency Tapsa after watching its ad from for the new Kia model Cee'd:

"How did the agency get this script past the client? What can you do to disassociate yourselves from it? When did someone at Tapsa decide to stick a life-sized squirrel in the back of the car and film it? Where would you find a woman stood under a shower, fully clothed and gulping for air, other than in a baffling spot that left me so confused I almost accidentally bought the car."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).