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Diary: Turkey of the week - TBWA\London/Galaxy

Kate Nettleton's feminist feathers are ruffled by the latest Galaxy ad from TBWA\London:

"It seems as if this ad was conceived by the 60s Mad Men. I can just imagine them brainstorming the ad. 'So what do women daydream about?' Draper asks. To which one of his cohorts comes up with the epiphany: 'Hey, my daughter loves her pony, so they must just think about horses.' And, hey presto, you get a woman daydreaming about how lovely it would be if we all rode around on horses. I mean, credit us with a tad more depth and intelligence."

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