John Tylee won't be celebrating Tom Reddy Advertising's latest spot for Iceland by dancing in the aisles: "'Have you noticed how happy everybody is?' an Iceland shopper asks Coleen Nolan, replacing Kerry Katona as the supermarket's public face. Well, I suppose they are, in a Stepford Wives sort of way. Either that or they're using the same stuff Ms Katona was allegedly snorting. I know these ads have only to hammer home a price message. But do they have to make your toes curl quite so much?"