Francesca Newland gags at the Velux Windows offering from The Union: "Some of my colleagues think I'm cold-hearted for disliking this spot, but they're a bunch of schmaltzes. In a Toy Story-like treatment, the ad is about a love affair between two teddy bears, whose love-making is interrupted by a little girl. The windows, and the brand name are incidental to the plot. A waste of marketing budget."
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What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...
Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).