DIARY: Turkey of the week - Yop

John Tylee just about managed to keep down his breakfast after spotting this McCann-Erickson stomach churner for Yop in Metro while travelling the Piccadilly Line this week: "The success of the Pot Noodle campaign has deceived an agency that should know better into believing that food ads are a licence to be disgusting. The Pot Noodle ads weren't to everybody's taste. But they were funny and their strategy was clear. This is just repulsive."


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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).