DIARY: Turkey of the week

Francesca Newland is glad she doesn’t have any British Airways shares: ’More than pounds 2 million was spent making this commercial. That’s a large chunk of potential profit. In my view pounds 2 million is far too much even if it was the best ad ever made - but to me this is far from the case. The ad really doesn’t say much about BA, or anything else for that matter. What on earth did M&C Saatchi spend all the money on?’

Francesca Newland is glad she doesn’t have any British Airways

shares: ’More than pounds 2 million was spent making this commercial.

That’s a large chunk of potential profit. In my view pounds 2 million is

far too much even if it was the best ad ever made - but to me this is

far from the case. The ad really doesn’t say much about BA, or anything

else for that matter. What on earth did M&C Saatchi spend all the money

on?’



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).