Francesca Newland is glad she doesn’t have any British Airways
shares: ’More than pounds 2 million was spent making this commercial.
That’s a large chunk of potential profit. In my view pounds 2 million is
far too much even if it was the best ad ever made - but to me this is
far from the case. The ad really doesn’t say much about BA, or anything
else for that matter. What on earth did M&C Saatchi spend all the money